Advertising

When satisfied customers recommend products or services to their friends, this is called ........................advertising.
1. mouth-to-ear
2. mouth-to-mouth
3. word-of-mouth
When a company decides to advertise its products, it can hire the services of a / an ..............................
1. advertising agency
2. advertising company
3. public relations agency
A contract to produce an advertising campaign for a specific company is called a / an .......................
1. account
2. arrangement
3. deal
The amount of money that a company decides to invest in advertising for its products is its advertising ...............................
1. brief
2. budget
3. campaign
The document in which the objectives of the advertising campaign as well as the overall advertising strategy are stated is the .....................
1. brief
2. dossier
3. message
The choice of how and where to advertise and in what proportions is called the ..............
1. medium plan
2. medias plan
3. media plan
The set customers to whom the advertising campaign is addressed is called the ................... market.
1. aimed
2. target
3. objective
A short phrase that is easy to remember and is used in advertisements is a .................
1. rhyme
2. tune
3. slogan
A product made by a particular company, which has a name that people know and associate with a certain standard of quality is called a ................
1. mark
2. design
3. brand
Favourable mentions of a company's product in a newspaper or a magazine free of charge ( for example, in an article about that particular industry) are called .............
1. promotions
2. publicity
3. advertising